FHC CHINA 2019 Fresh Produce Conference



Nov.Tuesday - 14:00-16:30 (stand N3D90 )

Leading China retail & E-commerce buyers are invited again as speakers to the 3rd EUROFRESH & FHC China Fresh Produce Conference, to debate on the latest China market opportunities and best “Value-trends” strategies for fresh produce.

BENLAI, WALMART CHINA, 30+ SANSHIJIA, e-commerce & retail chain leaders are among the speakers, as well omni-channel experts ARCTIC SOLUTIONS & SHIQUANSHIMEI GROUP.

China imports of fresh fruit registered again a record growth of 26% increase and almost achieved the volume of 4,9 million tons. The long term growth is fuelled by China consumers preference for imported produce, the strong growth of every distribution channels and the government policy to open for imports (protocols opened). US-China disputes is also generating new opportunities for all the other fresh produce export countries around the globe to increase their market share in China.

The conference will be dedicated to a discussion between the speakers, moderated by Eurofresh Distribution magazine editor Pierre Escodo, on the following subjects:

1. The major distribution channels in China for fresh produce, comparing their competitive advantages and how to approach them from retail/online/wholesale perspectives;
2. Consumer trends and a better product mix for suppliers in terms of growing categories and successful new varieties for both domestic and imported produce;
3. Marketing strategies for both offline and online channels, with recommendations and examples of product brands with B-to-B and B-to-C campaigns.

Bian Ning general operating manager of BENLAI, one of leading China online platforms explains the opportunities for fresh produce with e-Commerce & and sourcing strategies, both with domestic and imported fruit.

Bian Ning, BENLAI
Vincent Yeh head of the Fresh Produce sourcing at Walmart China explains latest moves with large investments on perishable logistics, the successful retail with imported fruit and the ambitious strategies with the omni.channel.

Mr Zhu Qi, 30+ SANSHIJIA fruit stores’ VP and procurement manager reveals “How to win over consumers with specialised retail formats” and their market developments in Southern China.

Huang Jing, FRUITDAY & CITYSHOP head of Fruit Supply Chain, details the latest developments of the China leading & pioneering e-platform specialized in F&V, the strategy and new "omni-channel" goals since the recent acquisition of CityShop premium Shanghai stores.

Björn van den Veen, CEO & founder of ARCTIC SOLUTIONS describes successful case studies of imported fruit on gaining value with the multiple channels, and the firm’s experience investing in building consumer brands.

Peng Jiyuan, General Manager of the largest Mongolian wholesale market SHIQUANSHIMEI GROUP, talks about the market size and perfective for fresh fruit & Vegetables, its innovative wholesale distribution channels, in a developing market with great potential.

Pierre Escodo, coordinator of the FHC China Fresh Produce conference, editor of EUROFRESH DISTRIBUTION magazine & ASIAFRESH DISTRIBUTION newsletter, moderates the panel and presents latest global “Value-Trends” with impact on the China market.


asiafresh distribution account

After 24 years of development, FHC has become the industry's leading trade show. It is a platform for food and hospitality industry to enter the Chinese food and beverage market.


For exhibition visiting,
please contact:
Aliya Deng
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E: aliya.deng@imsinoexpo.com
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For exhibition participation,
please contact:
Mr. Ni
T: +86 21 3339 2242
E: Alex.ni@imsinoexpo.com
T: +86 21 3339 2227
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