Nov.Tuesday - 14:00-16:30 (stand N3D90 )
Leading China retail & E-commerce buyers are invited again as speakers to the 3rd EUROFRESH & FHC China Fresh Produce Conference, to debate on the latest China market opportunities and best “Value-trends” strategies for fresh produce.
BENLAI, WALMART CHINA, 30+ SANSHIJIA, e-commerce & retail chain leaders are among the speakers, as well omni-channel experts ARCTIC SOLUTIONS & SHIQUANSHIMEI GROUP.
China imports of fresh fruit registered again a record growth of 26% increase and almost achieved the volume of 4,9 million tons. The long term growth is fuelled by China consumers preference for imported produce, the strong growth of every distribution channels and the government policy to open for imports (protocols opened). US-China disputes is also generating new opportunities for all the other fresh produce export countries around the globe to increase their market share in China.
The conference will be dedicated to a discussion between the speakers, moderated by Eurofresh Distribution magazine editor Pierre Escodo, on the following subjects:
1. The major distribution channels in China for fresh produce, comparing their competitive advantages and how to approach them from retail/online/wholesale perspectives;
2. Consumer trends and a better product mix for suppliers in terms of growing categories and successful new varieties for both domestic and imported produce;
3. Marketing strategies for both offline and online channels, with recommendations and examples of product brands with B-to-B and B-to-C campaigns.
asiafresh distribution account