• China Sommeliers Wine Challenge. 300 wines judged by Chinese and international guest sommeliers. The Gold Star competition for wine promotion in China with entry exclusive to exhibitors at Wine & Spirits China.
• VIP Wine Tasting Room. Wine buyers and VIP guests taste "Gold" and other award winning wines in this private room. By invitation only.
• Sommelier Tutorials. A series of specialist tutorials on the art and skill of a wine sommelier. Organised by Asia Wine Institute.
• Gold Card Wine Day, 11th November 2010. An opportunity to network and taste wines from importers and distributors of wines in China on one day only.
• Wine Theatre. National and individual company wine seminars for sommeliers and wine buyers from the hospitality and retail trade.

Uncorking the potential of the China wine market

Wine & Spirits China 2009 is China's premier wine event Wine & Spirits China 2009 offers wine makers, importers, distributors and buyers a dedicated event for their industry at FHC China 2009. FHC China, taking place for its 13th edition, 18-20 November 2009 in Shanghai is the largest, longest running and most international trade exhibition for the food & wine industries in China. 98% of all exhibitors are international companies or agents of international companies. FHC China 2008 attracted 807 companies from 82 countries and 20,441 trade visitors. Including 140 wine producers and importers. The dominant wine countries on show included: Australia; Austria; Cyprus; France; Germany; Greece; Italy; New Zealand and Spain.

Exhibitor Testimonials Results for Italian companies at FHC China 208 have been excellent. We will need to significantly increase the area next year to meet demand from Italy according to the results anticipated by the participants" Mr. Maurizio Forte, Trade Commissioner, Italian Trade Commission – I.C.E Shanghai "We have been delighted by the 120 plus delegates that attended our seminars on Australian Wine presented by Wine Master Jeremy Oliver. All delegates were handpicked and of an exceptionally high quality" Ms. Ali Hogarth, Regional Manager, Australian Wine and Brandy Corporation

Wine and Spirits China, Hall W2. A)  Specialist exhibition for the wine and spirits industry. 150 wine and spirit producers and importers in one location of Hall W2. Convenient for relevant industry buyers to find companies, products and services for the their sector, all in one area of the exhibition. B)  China Sommeliers Wine Challenge Blind tasting competition exclusively reserved for wine exhibitors at FHC China 2009. Judged by professional Chinese and guest Sommeliers with awards presented on 18th November 2009.An award ceremony for contestants with judges, importers, and press participating will take place in the Gold Card Wine Area in Hall 2, from 16:00 on 18th November. Judges include: Chairman of Judges: Tommy Lam, organizer China National Sommelier Competition 2009 Head of the Panel: Kelvin Tay, Director of Wine and Beverage, Shangri-la,China Operation Hans RJ Qu (China): Champion China National Sommelier Competition 2009. Sommelier, Shenzhen Intercontinental Hotel Vivian Tian (China): First Runner Up, China National Sommelier Competition. Sommelier, KEE Club, Shanghai Jason Shi (China): Second Runner Up, China National Sommelier Competition. Sommelier, China World Hotel, Beijing Lu Yang (China): Champion Penfolds Sommelier Competition. Sommelier, Peninsular Hotel Shanghai. Jacky Goergler (France): General Manager and Sommelier, Jean Georges On-the-bund, Shanghai Franck (France, Australia): Sommelier, Kathleens 5, Shanghai Elyse Lambert (Montreal, Canada): Champion, Pan America Sommelier Competition 2009 Andres Rosberg (Argentina): President, Argentine Sommelier Competition, Organizer of the Pan American Sommelier Competition 2009 Michael Jordan (USA), Master Sommelier: General Manager, GM of Napa Rose Restaurant and Global Manager of Wine for Walt Disney Parks And Resorts Worldwide Mineral water sponsored by SANPELLEGRINO C)  VIP tasting Room Opportunity for private tasting by VIP guest wine buyers from importers, supermarkets, hotels and restaurants. Exclusively reserved for wine entered into the China Wine Sommeliers Challenge. D)  Gold Card Wine Day 18th November selected for this special day for wine importers and distributors in Shanghai and gather and offer tasting from their wine lists. E)  Sommelier Tutorials Please click here to download the registration form. Wine specialist Tommy Lam CSW, CS, Wine MBA will present a series of tutorials on the art and skill of a professional wine sommelier. Tommy Lam’s credentials are impeccable and include: CSW – Certified Specialist of Wine, Society of Wine Educators CS – Court of Master Sommeliers Wine MBA, Bordeaux Ecole de management, France. 19th November 15:00 – 16:30  Sommelier Tutorial                         "How to become a certified sommelier by the Court of Master Sommelier" in. 20th November 10:00 – 11.30 Sommelier Tutorial                        "Introduction to basic sommelier skills" 13:00 – 14:30 Sommelier Tutorial                        "How to increase your wine sales" All participants in the above tutorials will receive a certificate from the Asian Wine Institute. Cost : Rmb 100/ session or Rmb 200 for 3 sessions Glasses sponsored by Homebase representatives of Spiegelau Mineral water sponsored by SANPELLEGRINO F)  Wine seminars, Wine Theatre W2 18th November 10:00 – 11.30 "World Trend- The next big thing. Fine Wine from Austria"                         Michael Thurner, CEO, Austria’s Fine Brands 13:00 – 14:30 "Wines of Argentina"                         Diego Gomez Technical Representative, CFI Argentina 15:00 – 16:30 "Spanish Wines from Castilla-La Mancha"                         Pokman Wong, Wine Master, IPEX, Spain. 19th November 13:00 – 14:30 "Austrian Wine Tasting"                         Raymund Gradt, Commercial Coucellor,                         Austrian Consulate, Shanghai 15:00 – 16:30  Sommelier Tutorial                         "How to become a certified sommelier by the Court of Master Sommelier" 20th November 10:00 – 11.30 Sommelier Tutorial                         "Introduction to basic sommelier skills" 13:00-14:30    "How to increase your wine sales" Product & equipment sponsorship opportunities available for exhibitors. Glasses sponsored by Homebase representatives of Spiegelau

Exhibit Profile Still Wines Champagne Fortified & Sparkling Wines Liquors Spirits

Visitor Profile Importers Distributors Retail Hotel, Restaurant & Bar Sommeliers Duty Free Airlines Corporations