China is hungry for the world’s food. The National Bureau of Statistics of China, forecasts that China will become the world’s largest market for imported foods by 2018.
The massive, ongoing migration of more than 300 million people from rural areas to gleaming new cities – the largest peacetime resettlement in history – is transforming the way food is supplied, prepared and served. Younger workers in China’s rapidly expanding urban centers are more likely than their parents to experiment with foreign-made foods and recipes. China’s urban centers are also increasingly hosting foreign visitor and expatriates who retain their appetites for the foods they are accustomed to at home. While the increasingly discerning Chinese consumer, particularly in the large urban areas, want more variety, better quality and safer products, than are available from local food manufacturers.
For a taste of this rapidly growing market, you need look no further than the annual gathering of the world’s food and wine producers that will next take place in Shanghai this November. The 20th FHC China exhibition for imported foods and hospitality products and held alongside the 4th edition of ProWine China, for wine and spirits from 7-9 November 2016, is on track to be bigger than ever before. The show organisers, China International Exhibitions Ltd, announced that FHC and ProWine China will occupy over 80,000 square metres and include over 2,400 international companies. Making it the largest specialist trade show for imported food and wines in China.
2,150 companies from 66 countries including 39 national and regional pavilions met 66,561 buyers at the three day FHC and ProWine China 2015 exhibitions. This year, the exhibition will again include separate areas for general foods and international pavilions; Tea & Coffee China; Meat China, Beer China; Chocolate China and ProWine China, for wine & spirits. Two new food and beverage features representing particular growth sectors in the market will be added to FHC 2016 including, Fresh Produce China and Dairy China.
All the specialist product sectors within FHC and ProWine offer buyers the opportunity to easily find their target suppliers quickly and efficiently over the 7 halls covered by these exhibitions. Allowing them even more time to research new products and network with potential suppliers from all over the World.
New for this year, “The Power of Bakery 2016, ACBA Development Congress” organized by the All China Bakery Association, will take place alongside FHC China 2016. When 1,500 delegates are expected to attend, including bakery equipment manufactures; ingredient suppliers; importers and distributors; bakers and bakery retailers. The Congress will increase opportunities for international bakery equipment and ingredient suppliers to meet bakery customers in the show.
Assisting in the networking process between supplier and customer, the Bakery Ingredients Distributors Committee, representing thousands of distributors and bakers across China and commanding a significant large purchasing power, will organise a Business Matching Programme – BMP, during the exhibition. In an offer exclusive to FHC exhibitors, companies may register with the show organisers to participate in this bakery BMP programme.
For the further details on how to participate in FHC China 2016 and ProWine China 2016 or information on exhibitors, their products and events at the shows, please visit and or contact below.
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