KFIA organized Korea Pavilion for the first time at FHC 2021 with 17 companies and supported them through operating an online biz-matching programme. Even with the restriction on travel & quarantine measures, we were impressed with the quality of the buyers who were mostly the decision-makers with actual purchasing power. It was a great chance for us to find its interest and demand of Chinese buyers seeking new Korean products, and we look forward to participating in the show in the upcoming years.

We are very appreciative of the FHC platform, because it enables us to learn more about the needs of the domestic market, as well as to reach new buyers, new consumers. This year is the 25th anniversary of FHC. We believe that such a long time, an enterprise and an exhibition can persist for the 25 years, which shows that FHC is very strong.

The Canadian Consulate General in Shanghai is honored to be part of the continuing success of the Food & Hospitality China shows, and despite challenges of the pandemic, we are happy to see that there is still sustained interest and visitor traffic to the FHC and ProWine shows. Canada, along with the U.S., Italy, France, and Belgium, is very proud to be the recipient of the FHC Golden Apple Award for International Partner of the Year. We look forward to working with FHC organizers for the coming years for continued success and partnership.