FHC2025 Concluded Successfully: Global Delicacies Converge in Shanghai, A Thousand Tastes Shape the Future
In November 2025, the Shanghai New International Expo Center witnessed a global food storm — the grand opening of the 28th FHC Shanghai Global Food Trade Show! This three-day top-tier industry gathering redefined the boundaries of the food and beverage sector with an unprecedented scale, cutting-edge technology, and diverse flavors, becoming a “Flavor Silk Road” connecting China and the world.
I. FHC2025 Overview: A Cross-Border Feast of Food and Beverage
The 28th FHC Shanghai Global Food Trade Show was grandly held from November 12 to 14, 2025, at the Shanghai New International Expo Center.
This year’s exhibition attracted over 2,800 exhibitors from more than 50 countries and regions worldwide, along with 173,143 professional visitors for business and collaboration. This included 21 overseas pavilions, over 870 international exhibitors, and 6,732 overseas professional visitors—a 20% year-on-year increase, creating an international food industry feast covering the entire industrial chain.
II. FHC2025 Highlights: New Industrial Driving Forces in Diversified Integration
1. The Intertwining of International Foundation and Local Characteristics
FHC2025 was full of “international flair”. As the Region of Honor, the European Union created an exclusive pavilion with the theme of “IRRESISTIBLE EUROPE, COUNTLESS COMBINATIONS”, focusing on displaying more than 220 high-end products from 27 member states.
Pavilions from more than 50 countries and regions including Russia, Italy, Japan, Germany, the United States, Austria, the Philippines, South Africa, Australia, the United Kingdom, Singapore, South Korea, Spain, Turkey, Thailand, Switzerland, the Netherlands, Ecuador all appeared with regional characteristic foods and advanced technologies, becoming a beautiful sight in the exhibition hall.
At the same time, local characteristic pavilions from Zhejiang, Ningbo, Gansu, Anshun and other places brought authentic products and regional cultures, building a diversified taste ecology of “global flavors + local characteristics” and promoting in-depth integration of domestic and foreign food cultures.
2. Innovation-Driven, Defining the Future Form of Food and Beverage
Innovation was the core keyword of this expo. Golden Apple Awards was fully upgraded, adding 7 awards including Most-Trending Product of The Year, Excellence Quality of The Year, quantifying product value from multiple dimensions and becoming the industry’s “value radar”.
2025 World Al & Robots for Food Eco Expo was full of highlights. The intelligent cooking machine equipped with AI technology replicated the skills of top chefs with precise ingredient feeding of ±0.3 grams, achieving a dual breakthrough in flavor standardization and efficiency improvement, demonstrating the infinite possibilities of technology empowering the food and beverage industry.
3. Integration of Exhibition and Competition, Building a Full-Industry Chain Communication Platform
Adhering to the concept of “supporting competitions with exhibitions and integrating exhibitions and competitions”, FHC2025 held 9 international competitions, attracting global contestants to compete on the same stage and demonstrating the innovative vitality of the industry.
More than 18 industry summit forums gathered leading figures such as brand founders and executives, covering key areas including consumption trends and technology application. They shared cutting-edge insights through in-depth discussions and experience exchanges, providing strategic guidance and direction for the industry development.
The FHC matchmaking area gathered leading retail platforms such as JD.com, and Dingdong Maicai, which efficiently connected the supply and demand ends through precise matching and face-to-face negotiations, helping exhibitors and purchasers quickly reach cooperation intentions and greatly improving the efficiency of business conversion.
FHC2025 was held concurrently with 8 Concurrent Exhibitions including ProWine Shanghai, SFE and Salon du Chocolat Shanghai, building an exhibition ecology covering the entire industry chain and providing the industry with a three-dimensional perspective and diverse business opportunities.
III. FHC2025 Achievements and Future Outlook
FHC2025 maintained high popularity, with a continuous stream of professional audiences and a lively atmosphere for business negotiations. It achieved the core goal of “helping good products find their market position” and became an important engine for promoting business cooperation and cultural exchanges in the global food and beverage industry. Well-known brands such as Mengniu, Bright Meat, Hershey’s, and Milkground, together with many emerging enterprises, made FHC2025 not only a stage for product display, but also a weathervane of industry innovation trends.
The grand event has concluded, but the original aspiration remains. The 29th FHC Shanghai Global Food Trade Show is scheduled to be held at the Shanghai New International Expo Center from November 10 to 12, 2026. We look forward to reuniting with global food and beverage colleagues in the golden autumn, jointly attending the feast of flavors, exploring the future of business opportunities, and continuing to write a new chapter in the development of the industry.
