Here's a brief outline of the extensive promotional campaign we are embarking on for this exhibition:
Editorial Coverage in Magazines and Newspapers
Arrangements have been made with several industry magazines to cover the exhibition with editorials, previews and reviews. There may also be editorial coverage in regional newspapers through overseas visits and press conferences.
Three Waves of Direct Mail
At least three waves of direct mail will be carried out. The first wave is in the form of an Advance Buyers' Guide and will be mailed out six weeks before the show. It contains a full list of exhibitors together with selected product photos. The second and third mailings will be targeted visitor ticket campaigns to our total database and VIP list.
The organizer will place advertisements in foreign industry-related newspapers and magazines. In order to achieve greater publicity, exhibitors can provide your company's advertising for FHC joint publishing, if you want to know more details please consult the organizer.
Invitations were sent in the form of e-mails to hundreds of thousands of potential buyers in the database. On the eve of the exhibition, the organizer once again sent out invitations to professional audiences around the world by email.
The Vsitor Guide is a comprehensive introduction to the exhibition. It details each exhibitor in the exhibition. It is divided into three parts: exhibitor introduction, exhibitor index and exhibitor list. Vsitor Guide is not only the buyer's guide at the exhibition, but also a good helper after the exhibition, so it is your best way to promote, advertising in the purchasing guide will be able to win more and more business opportunities for your company.
Exhibitors will be provided with promotional materials such as admission tickets, posters and other materials, to announce their presence at the show. If you require a soft copy of the show logos, please contact the organiser.
Visitor Promotional Trips
Personal visits will be made to key provinces in China to further promote show awareness among key industry buyers, trade groups and associations.
Pre-show press conferences will be held in selected Chinese cities as well as locally, to generate visitors’ interest.
Four times per month, will have industry news and show updates blasted.