Why Exhibit
27 Years Deep in the Industry
Joining Forces of the Strong
Industry Leader
Exceptional Renewal Rate
As an international metropolis that radiates the Yangtze River Delta and drives economic development, Shanghai gathers a selection of high-end catering, food and beverages from all over the world. FHC Shanghai Global Food Trade Show, relying on the rapid global development process and the major trend of domestic circulation, has been successfully held for 27 consecutive years. The exhibition is hosted by the Shanghai Restaurants Cuisine Association and Shanghai Sinoexpo Informa Markets International Exhibition Co. Ltd; jointly organized by the China Chamber of Commerce of Import and Export of Foodstuffs, Native Produce and Animal By-Products, Native Produce and Livestock,(CFNA), and the All-China Federation of industry and Commerce; and is assisted by the World Federation of Chinese Catering Industry.
On-site at FHC 2024, over 2,700 exhibitors gathered. Leading food and beverage enterprises consistently choose FHC as their annual exhibition destination. This premier autumn sourcing event is your gateway to securing orders for the entire year of 2026.
A dizzying array of diverse domestic and international brands showcased their offerings, including Mondelēz International, Mengniu, WOLONG, U.S. Meat Export Federation (USMEF), INAC (Uruguayan Meat Institute), YURUN, Bright Meat Group, Yihai International, JINSIHOU, Jacco Juice, Nissin Food, House Foods Group, MISSION.
Unparalleled Scale
First Choice for Overseas Exhibitors
15 Major Sections
Showcasing Leading Innovative Exhibits
FHC2024 covered an area of 170,000 square meters, gathering 2,750 domestic and foreign exhibitors and 171,828 visitors. Exhibition groups from more than 50 countries and regions, including the European Union, the United Kingdom, Canada, Italy, Japan, South Korea, Turkey, Thailand, Spain, Switzerland, Uruguay, the Czech Republic, the Netherlands, the United States, Malaysia, Australia, Singapore, Germany, Vietnam, Russia, South Africa, Austria, Cyprus, and the United Arab Emirates (the ranking of the above countries and regions is not in any particular order), competed for the exhibition, and more than 100,000 special exhibits met the procurement needs of various channels.
In response to market development and the constantly changing food taste requirements of end consumers, we will comprehensively segment strong sectors such as catering, food and beverages, and continuously expand emerging and vertical exhibition sections. FHC2025 will cover a wide range of products including meat, aquatic product, leisure food & beverage, dairy, sweets &chocolate, catering supply chain & raw material, condiments & oil, coffee &tea, bakery & light meal, food processing & packaging, prefabricated dishes & central kitchen, canned food & raw materials, machinery and equipment, hot pot ingredients and supplies, baby & child food products, food & medicine homology. With over 300,000 global featured exhibits, it inspires creativity and business collisions, opening up a new international perspective on food and beverages for the year and igniting the vast food ecosystem!
Connect with Qualified Buyers
Unlock Infinite Opportunities
Premier Industry Forums & Contests
Gain First Access to Vast Market Intelligence
An estimated 180,000 professional buyers from various channels in the industry are flocking to seek business opportunities. Professional buyers from global and domestic major supermarkets, convenience stores, department stores, retail outlets, import supermarkets, duty-free shops, hotels, resorts, restaurants, coffee and tea houses, bakeries, pastry shops, pizza parlors, distributors, domestic e-commerce platforms, overseas cross-border platforms and other channels can be reached on site. There are also multiple product selection conferences, business matchmaking meetings and other linked scenarios, making business connections more precise and cooperation negotiations more convenient! At FHC, every booth is a ticket to the global food and beverage market. Every exchange with overseas professional buyers and visitors may be a gateway to closing deals and achieving win-win results together!
FHC adheres to its original intention of empowering the development of the catering, food and beverage industry. Through professional competitions and forums, it discovers and inspires the craftsmanship of the industry and expands the influence of catering, food and beverage talents. A series of industry summit forums with multiple themes have been launched one after another, gathering the latest industry trends and important information in one stop. Founders, executives, experts and other industry heavyweights from food and beverage brands have made a sudden appearance to share their insights! Cooking chef competitions: The 26th FHC China International Culinary Arts Competition, 2025 FHC China International Pastry and Bakery Competition, 2025 FHC Shanghai International Culinary Championship, 2025 FHC Aussie Meat Butchers Challenge.
Massive Media Exposure
Amplify Your Brand Impact
FHC Golden Apple Awards
The Pinnacle Honor in Food Excellence
The full-channel exposure of FHC2024 reached over 120 million, setting a new peak! It has also made it to the top 5 of the Weibo Shanghai local chart with its strong influence and has become an efficient exhibition platform that helps exhibitors on site achieve a sharp increase in industry popularity!
FHC has a full-media account matrix including Wechat official account, Wechat video account, TIKTOK, Xiaohongshu, Weibo, Toutiao, Zhihu, etc. It also has a cumulative industry database of over 1.2 million, covering professional buyers in industries such as food, hotels, catering, retail, e-commerce, and lifestyle. The fan profiles across all platforms cover all major vertical fields of the food and beverage industry, helping exhibitors achieve effective promotion and efficient connection before, during and after the exhibition!
In addition, FHC2024 continues to collaborate with multiple media outlets in the food and beverage industry, delving into the exhibition site. Through interviews, visits and other forms, it provides in-depth promotion and publicity for international exhibition groups and exhibitors from a professional perspective, significantly enhancing the industry exposure of brands and exhibits! To help exhibitors expand their overseas visibility, we have joined hands with well-known overseas media and social platforms such as PR Newswire, YouTube, Facebook, and Linkedin to promote and publicize in the international market simultaneously, allowing global peers to witness the true strength of the food and beverage industry at the same time!
Since the release of the first FHC Golden Apple Award in 2021, it has continuously received high recognition from industry insiders.
The FHC Golden Apple Award aims to recognize the outstanding achievements and remarkable performances of mainstream categories, well-known enterprises and individuals in the global food and catering industry, highlighting their contributions and achievements to the food and catering industry, and bringing excellent products and brands to the attention of more people.
At the FHC2024 event, several high-quality brands and individuals won multiple awards at the highly anticipated award ceremony, including GOLDEN APPLE – FINE PRODUCT, GOLDEN APPLE – INTERNATIONAL PARTNERS OF THE YEAR, GOLDEN APPLE – BRAND INFLUENCE OFTHE YEAR, GOLDEN APPLE – RETAIL CHANNEL BRANDOF THE YEAR, GOLDEN APPLE – CELEBRITY FOR FOOD INDUSTRY OF THE YEAR, GOLDEN APPLE – PERSON AWARD are all dedicated to upgrading the brand and product awareness through these awards, promoting the food and beverage industry to embrace innovative business models, and witnessing together with all guests and professional audiences. Let’s join hands for this grand event!
